Pourd Brew stemmed from a genuine passion to problem-solve a coffee subscription plan that really works on all levels. For this project, UX design was the main focus, with UI to follow. The idea of UX is to make the journey through an app/web app as simple and clear as possible so the ability to select complex tasting preferences without fuss, quickly became the goal. With this clear path from the start, the project was a joy to work on.